Group Critique for Baby Supplement Brief

Following from completing the baby supplement brief, our tutor asked us to note down our analysis of everyone's work. Below are the 4 points we used to consider when discussing their work:

1. Language

2. Colour

3. Image

4. Nutritional message/positive message

Alex

1. The language is informative.

2. The colours are bright, but it would be good to try out different variations.

3. I did feel the imagery was a bit stereotypical, but the people do look happy.

4. The message is clear to the viewer and is well informed.

Chloe

1. The language is readable.

2. A good variety of colours. There is a bit of white space on show too which I think is very important.

3. Nice choice of images, the mum and baby appear happy.

4. There is an emphasis on the product being 'free', but not so clear on the message that is being outlined.

Shannon

(She designed an alternative healthy product to the brief due to ethical grounds).

1. The language is clear.

2. The colours are bright and link with the chosen fruit. They will stand out in a supermarket.

3. The images link with the product advertised and I like how it is in the shape of the fruit advertised.

4. We are not sure if it is free.

Kerri

1. The language is informative, yet straight to the point.

2. It is nice to see a few more varied colours, but the chosen ones suit the subject matter.

3. Images link well with the subject.

4. The message is clear and viewers will know who it is for.

Chris

1. Language is clear and is not too much in the way.

2. Colours link with South Africa and there is a good variety.

3. The South Africa flag is on show but a bit too predictable?

4. The message is on the packaging, but not all of it is noticeable straight away. I am also unsure if it is free too.

Antony

1. I am unclear on what is being said.

2. It would be nice to see more variety.

3. I appreciate how he is thinking outside the box, I like that.

4. He has covered all the basics needed for a first time mum.

Jason

1. There is little information on show.

2. No colour.

3. The images link with the subject but it would need more clarification. 

4. Message is unclear so I cannot tell what is being advertised.

Thayf 

1. The language is informative.

2. Colours are not too heavy, but the designs would need a colour that is eye catching.

3. Images are a good choice but it would be nice to see black and white babies together, so there are no race issues.

4. There are good buzzwords and are outlined.

Ricky

1. It is great to see he has used both languages (English and South African). He has thought of everything.

2. They are simple, clean, modern and there is not too much colour on show so confusion is little.

3. Images of babies are there.

4. The nutritional message looks to be evident. 

Mike